Virgin Atlantic holds digital contest

Virgin Atlantic is reviewing its global digital and direct marketing arrangements.

Virgin Atlantic: seeks agency for digital and direct marketing
Virgin Atlantic: seeks agency for digital and direct marketing

It is reviewing the business through Creativebrief and is thought to be looking to appoint a single agency.

The account spans 15 markets, including the US, and will be run out of the UK by Virgin’s global team.

The appointed agency will focus on Virgin’s loyalty programme, Flying Club. The work will involve DM, digital content creation and social media.

LBi, which handles Virgin’s e-commerce sites, and Rainey Kelly Campbell Roalfe/Y&R, which works on the advertising account, are not affected by the review.

Gyro has worked on Virgin’s global DM account since 2006. Hypernaked oversees trade marketing, while Rapp looks after the data business.

Last month, the airline launched a global TV and cinema campaign by RKCR/Y&R featuring talented children growing up to work for the company.

The airline is 51 per cent owned by Sir Richard Branson and Virgin Group and 49 per cent by Delta Air Lines, which bought the stake from Singapore Airlines in December last year.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published