Virgin Atlantic poaches BBC's Simon Lloyd for top marketing role

Virgin Atlantic has appointed former BBC marketer Simon Lloyd as its marketing director, ending the airline's six-month search, triggered by the departure of Paul Dickinson.

Simon Lloyd: joins Virgin Atlantic
Simon Lloyd: joins Virgin Atlantic

Lloyd joins the airline from his position as director of media engagement, marketing and audiences at the BBC.

He will report directly into Julie Southern, Virgin Atlantic's chief commercial officer. He begins his job on 10 July.

Lloyd replaces Paul Dickinson, who left the airline in January after a decade at the company.

Dickinson, who led the airline’s £10m global marketing campaign under the strapline, "You’re airline’s either got it or it hasn’t," and the iconic 'Still Red Hot' 25th anniversary campaign, has taken up a new role at Christie’s auction house.

Lloyd has most recently been responsible for the distribution of all BBC marketing content across its platforms, from digital to TV, radio, events and shows, and was also responsible for the strategic marketing and brand leadership of BBC Sport, Radio 5Live, Children's and Learning.

Prior to this, Lloyd was the marketing director for the BBC Future Media and Digital division, which he took up after senior marketing roles at Palm, 118118 and Nokia.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More