Virgin Atlantic Upper Class staff to sport Google Glass to improve customer service

Virgin Atlantic staff are to don Google Glass wearable tech so that they can give customers a more personalised service, including greeting Upper Class passengers immediately by name.

Virgin Atlantic: Upper Class suite staff will sport Google Glass
Virgin Atlantic: Upper Class suite staff will sport Google Glass

The six-week trial will have Upper Class Wing passengers greeted by staff as soon as they step out of their chauffeured limousines at Terminal 3, with the technology kicking off the check-in process.

The technology will also enable staff to update passengers on information including flight details, weather reports and local events at their destination.

Virgin said that in the future, the technology could enable staff to access greater levels of information about individual passengers, such as dietary requirements and drinks preferences.

Virgin Atlantic is working with air transport tech specialist SITA to test how wearable tech can improve customer service. The airline is testing other new technology with its Upper Class customers, including Apple’s indoor positioning system iBeacon. The low-powered, low-cost Bluetooth technology notifies passengers via their iOS device about flight information.

Dave Bulman, Virgin Atlantic’s director of IT, said: "By being the first in the industry to test how Google Glass and other wearable technology can improve customer experience, we are upholding Virgin Atlantic’s long tradition of shaking things up and putting innovation at the heart of the flying experience."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).