Virgin Clothing to launch individual website for each garment

- Virgin Clothing is printing its website address on the care label of Virgin clothes, allowing users to go online to find out more about the product they have just bought.

- Virgin Clothing is printing its website address on the care label of Virgin clothes, allowing users to go online to find out more about the product they have just bought.

Each garment has a dedicated web-page, and once accessed, the site, created by CHBi Razorfish, can also provide the user with suggested items from the current season's collection to complement the garment they already own.

There will also be an 'assistant' area of the site which will provide a 'personal shopper' who will ask for detailed information about the occasion the user is looking for an outfit for, and what style they want.

Although not configured to handle on-line buying, a service centre on-site can list stockists, and answer queries by e-mail, letter, telephone or fax.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).