Virgin Games seeks shop for digital task

Virgin Games, the online gambling arm of Richard Branson's Virgin Group, is in the hunt for a digital agency to handle its online brand advertising.

Ross Sleight, the marketing director of Virgin Games, has contacted a number of digital agencies with a brief to produce a strong creative idea for its range of online betting games. Virgin Games has run online advertising in the past but, to date, creative has been produced in- house.

The site, virgingames.com, contains four areas: Virgin Casino, Virgin Poker, Virgin Bingo and Virgin Skills. As well as cash, prizes include Virgin products and services, including a holiday on Necker, Branson's private Carib-bean island.

The online gaming market is a lucrative one, with online poker in particular enjoying a spurt of growth. Poker sites claim that more than £600,000 is staked online every minute.

Global revenues currently exceed $1billion. This figure is predicted to rise to $4.6 billion by 2009.

Sleight was unavailable for comment.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).