Virgin Holidays hypnotises Brits in Paul McKenna stunt

The Richard Branson owned company kicked off a "Holiday Hypnosis" stunt earlier this week to help people recover from Christmas excess as they headed back to work.

Virgin Holidays: Paul McKenna hypnotised workers in a PR stunt to raise brand awareness
Virgin Holidays: Paul McKenna hypnotised workers in a PR stunt to raise brand awareness

Partnering with hypnotist Paul McKenna, the brand ran a two day stunt offering 20 minute hypnotherapy sessions designed to make people feel they had come back from a two week holiday refreshed and with "mojo" restored.

"Nothing beats the feeling of an amazing holiday, and we think they have the right to flaunt it even in the dark depths of January before they get the real thing later in the year," said MD Mark Anderson.

"Last year we saw a 32% increase in traffic to the site on the first day back at work after Christmas."

Brand: Virgin Holidays

Agency: Virgin Holidays internal team/ Hope and Glory PR

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).