Virgin leads fight to ban BA’s positioning as ’favourite airline’

Virgin Atlantic is calling on advertising watchdogs in the UK to stop British Airways promoting itself as ’the world’s favourite airline’.

Virgin Atlantic is calling on advertising watchdogs in the UK to

stop British Airways promoting itself as ’the world’s favourite

airline’.



Richard Branson’s operation is urging the Advertising Standards

Authority and the Independent Television Commission to force BA to drop

the slogan, which has been its hallmark for l6 years.



The ASA is understood to have already ruled against Virgin, but the

airline is also leading a posse of carriers in the US, including Delta

and United, in a bid to get the regulatory authorities there to outlaw

the line as well.



By pursuing BA in Britain, Virgin believes it will add weight to its US

initiative.



Virgin argues BA has forfeited its right to the line because it does not

relate to the total number of passengers carried and that other airlines

regularly fare better in independent passenger surveys.



BA said: ’Our claim has always been based on accurate IATA figures

showing that more people from more countries fly with us.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).