Virgin Media gives users the chance to customise YouTube clips through new digital campaign

LONDON - Virgin Media is launching a YouTube application that will give users the ability to customise their videos with special FX.

Virgin Media's YouTube application allows consumers to add special effects to their videos
Virgin Media's YouTube application allows consumers to add special effects to their videos

Created by Saint, the work forms part of Virgin Media's "powerful stuff" campaign, and aims to help consumers make their videos more powerful by giving them the option to add a variety of visuals and different sounds to their clips.

Users who visit the Virgin Media Powerful Stuff YouTube channel can choose to either upload their own videos to customise, or choose from a selection of clips already hosted on the channel.

Special visuals that can be added include placing missiles or lightning bolts on to the screen, and adding audio such as applause or the sound of a car revving.

Users can also give their videos a different setting, by incorporating a western or horror theme.

Richard Duff-Tytler, the senior online marketing manager at Virgin Media, said: "We want to celebrate entertainment while reinforcing the association of the Virgin Media brand with online video. This is a fun way of bringing our brand values to life rather than a hard sell."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).