Virgin Media hits out over free BT Sport package offer for EE customers

Virgin Media has called out BT over the £120m a year it pays for BT Sport channels that are now offered free to EE mobile subscribers.

EE: Kevin Bacon and Rio Ferdinand starred in the brand's first dual brand campaign with BT
EE: Kevin Bacon and Rio Ferdinand starred in the brand's first dual brand campaign with BT

BT acquired EE for £12.5bn earlier this year, and is looking to increase distribution of its football rights, according to The Telegraph.

EE customers who pay a monthly subscription fee can use the BT Sport app for free for six months in a bid to lure new customers to the broadcaster.

Virgin Media has reportedly claimed that its contract with BT has been breached. The agreement is supposed to give Virgin Media access to the lowest cost to BT Sport.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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