Virgin Media launches rival to Sky Go

Virgin Media TV customers will now be able to view live and on-demand TV content across multiple devices, including mobiles and tablets, with a new service similar to Sky Go.

Virgin TV Anywhere: on demand service from Virgin Media
Virgin TV Anywhere: on demand service from Virgin Media

Virgin TV Anywhere is a free service, available to Virgin customers from today. It allows viewers to stream live TV and access premium channels such as Sky Sports and Sky Movies.

The service will launch with 45 channels and includes catch-up viewing services from BBC, ITV, 4oD and Demand 5. By comparison, Sky Go offers 33 live TV channels, as well as radio channels. Virgin Media also offers movies as part of its on-demand package to buy at an additional cost, in a similar way to Sky Go. Sky launched Sky Go, free to its customers, in July last year.

Virgin Media's service has social media functions embedded and through its iPhone and iPad app, users can share and comment on TV content across social media channels, in a similar way to TV companion app Zeebox, in which BSkyB has a 10% stake.

Users can also control their TiVo service on the go via the app. Virgin Media plans to roll out an Android mobile app at the start of next year, but currently the service is only available on Apple devices.

BT and TalkTalk's subscription offering YouView does not yet have a similar multiplatform service.

Red Bee Media created the online interface for Virgin TV Anywhere.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).