Virgin Media to offer broadband customers Spotify deals

Virgin Media has tied up with Spotify, to make the digital music platform's paid service available across a range of its broadband services, including internet-connected TVs, at a reduced price.

Virgin Media: offers Spotify across broadband services
Virgin Media: offers Spotify across broadband services

The deal, which will kick in the next few months, is the first between Spotify and a UK-based internet service provider (ISP).

Virgin Media customers will be offered discounts on the Spotify unlimited and premium services, priced at £9.99 a month and £4.99 a month respectively, to be bundled into their mobile, internet and TV packages.

It will announce the pricing of these bundled offers within the next few weeks.

Customers with Virgin Media TV, powered by TiVo, will be able to access Spotify via an app created by Virgin Media and Spotify.

Existing Spotify users will be able to keep their existing accounts, if they choose to sign up as a new Virgin Media customer to receive the bundled deal.

Virgin Media customers will also be able to get access to exclusive content and promotions on Spotify.

Virgin Media, which already offers its own online music service, said it is in discussion with other entertainment and content providers to provide similar offers for its customers.

In May, Spotify tightened access to its ad-funded free service in a bid to drive subscriptions to its premium and unlimited services.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).