Virgin Media plays up 'British heritage' with new logo

Virgin Media has unveiled a new brand identity incorporating the Union Jack flag, as it seeks to match what it sees as a national mood of patriotism coming in 2012.

Virgin Media: new logo aims to evoke company's British heritage
Virgin Media: new logo aims to evoke company's British heritage

It has created a new logo with the blue, white and red flag, combined with the original red infinity symbol Virgin logo.

The logo, created by Start JudgeGill, will be unveiled in a new TV ad arriving this weekend, promoting the company's next-generation TV service TiVo.

Jeff Dodds, executive director of brand and marketing communications, said: "At Virgin Media, we're extremely proud of our British heritage and wanted to find a way to symbolically remind people about all the fantastic things about our nation.

"With Britain celebrating the Queen's Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British."

Virgin Media is currently reviewing its £36m advertising business.

Follow Sarah Shearman on Twitter @shearmans


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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