Virgin Mobile - Rainey Kelly Campbell Roalfe/Y&R

Missy Elliott stars in a new thread of Virgin Mobile advertising, using the strapline "so who cares if no one is talking to you". In this cheeky spot, the rap star chokes on a pretzel. Her friend's father saves her with the Heimlich manoeuvre, but gives his daughter the wrong impression at the same time. Created by Rainey Kelly Campbell Roalfe/Y&R, written by Rob Hanson and Craig Holdsworth, and directed by Bryan Buckley through Hungry Man.