Virgin Mobile Rainey Kelly - Roalfe/Y&R

Busta Rhymes gives an outstanding performance in 'jet', the latest Rainey Kelly Roalfe/Y&R spot promoting Virgin Mobile's 3p text messages - "the devil makes work for idle thumbs". Busta sends up his bling persona and the ending is both funny and eye-wateringly painful -- as one of Busta's entourage points out, "that has got to hurt". Copywriter, David Henderson; art director, Richard Denney; and directed by Paul Hunter through Exposure.