Virgin Mobile rolls out YouTube campaign controlled by blinking

Twenty five different YouTube spots have been created for a Virgin Mobile campaign that allows the viewer to switch between each one by blinking.

Virgin Mobile claims the technology for the BlinkWashing campaign, which ties in with a user’s webcam, has never been used before and is a method of delivering advertising that gives the consumer "complete control".

Brand: Virgin Mobile US

Agency: Mother New York

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1 Case study: How 'This girl can' got 1.6 million women exercising

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