Virgin Money consolidates all of its media planning and buying into M/SIX

Virgin Money has appointed M/SIX as its sole media planning and buying agency following a competitive pitch.

Virgin Money: consolidating media planning and buying into M/SIX
Virgin Money: consolidating media planning and buying into M/SIX

The agency, which previously managed Virgin Money’s affiliate, aggregator, programmatic and above-the-line business, has now been handed all paid search planning and buying, taking over from the incumbent iProspect.

It's understood that Periscopix and iProspect pitched for the business against M/SIX, which has worked with Virgin Money for eight years. 

The move is aimed at streamlining Virgin Money’s media strategy, promoting trading efficiencies and increasing return on investment. 

M/SIX, which was chosen for its capabilities in data analytics, tech and programmatic buying, is tasked with creating a bespoke technology stack for Virgin Money.

The agency, which is a joint venture between Group M and The & Partnership, has delivered "truly transformative work" for Virgin Money, said Paul Lloyd, the brand's marketing director. "We’re confident they are the right agency to help take us forward and future-proof our media approach," he added.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).