Virgin Money revives rock-and-roll art of TV-throwing

"Once again the TVs will fly and we shall rock," shouts comedian Glenn Wool before TV after TV is catapulted by a steel trebuchet aiming 100m away at a Virgin Money bullseye.

Virgin Money: a TV hits the bullseye at a #BigTVThrow event
Virgin Money: a TV hits the bullseye at a #BigTVThrow event

The 90-second ‘Rebellion in your Pocket’ video is being seeded on digital and social media from Monday (20 July) and promotes Virgin Money’s Sex Pistols credit card.

The ad, which is accompanied by Sex Pistols-style guitar chugging, was shot using 10 cameras, including one attached to a drone.

The footage was taken from a live #BigTVThrow event held earlier this month, when people were invited to enter a competition and fling a TV set remotely via a live stream.

Client: Paul Lloyd, marketing director, Virgin Money

Agency: AllTogetherNow

Creatives: Dan Evans, Keith Hawkins

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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