Virgin Radio brings Iobox on board for WAP sponsorship

Virgin Radio has signed up the mobile internet service provider Iobox for a six-month WAP campaign.

Virgin Radio has signed up the mobile internet service provider

Iobox for a six-month WAP campaign.



The integrated broadcast and online drive kicks off this week. It will

incorporate six months of on-air support for Iobox, promoting the brand

using advertorials that will highlight the benefits of internet and WAP

technology.



Virgin Radio is also launching a ’mobile fun’ promotion during its early

evening Pete and Geoff Show.



The deal is believed to be worth pounds 500,000 and was negotiated by

Ginny Hutchinson, marketing officer at Iobox, and Dina Kallis, head of

client sales at Virgin Radio. Ben Robinson, senior project manager at

KLP Euro RSCG, handled the buying.



Virgin Radio launched its WAP services in March - the first UK radio

station to do so. Listeners can respond to ads they hear on the air by

using their mobile phones.



Steve Taylor, group enterprises director at Ginger Media, said: ’Iobox’s

sponsorship will make a host of new and fun services available to the

Virgin WAP user.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).