Virgin Trains to appoint Anomaly to UK creative account

Virgin Trains is set to appoint Anomaly to be its UK creative agency following a four-way pitch.

Virgin Trains: 51% owned by Richard Branson's Virgin Group
Virgin Trains: 51% owned by Richard Branson's Virgin Group

The agency will handle the creative work for the company’s East Coast and West Coast services.

Anomaly beat Grey London to the business in a final shootout, after a pitch that also included Lucky Generals and Y&R.

The train operator, which is 51% owned by Virgin Management, has worked with Krow Communications for three years. Krow declined to repitch when the account was put up for review last year.

It initially appointed Krow to its West Coast line before extending its remit to the East Coast line after Virgin Trains won the franchise in March last year.

Krow created the first ad for both services "Be bound for glory" in September last year.

Manning Gottlieb OMD handles Virgin Trains’ media planning and buying account, while TMW Unlimited oversees digital and CRM. 

A Virgin Trains spokeswoman said: "We can confirm that we have undertaken a review for our creative ATL agency across both east and west coast but will not comment further while the process is still ongoing."

Anomaly could not be immediately reached for comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More