Virgin Trains puts a cheeky spin on the age-old mantra that 'sex sells'

Social video experts at Be On review "Virgin Trains do it better", the latest video from Virgin Trains to go viral.

A funny, albeit crude-sounding set of observations.


7 / 10

Between comparing sizes, confessing to hating being strapped in and being exhausted at the end, Virgin Trains’ latest ad puts a cheeky spin on the age-old mantra that "sex sells".

Created in collaboration with TMW Unlimited, the spot asks two couples about their experiences, conveniently leaving out the fact that the question refers to a plane and train travel.

The result is a funny, albeit crude-sounding set of observations.

"Virgin Trains do it better" is part of the company’s long-standing effort to champion train travel over other means of transport.

Virgin has made cheeky, quirky and confident part of its brand identity over the years. A good case in point is the highly relatable, humorous and well-received "Bound for glory" ad from last year.

Having established this playful persona, Virgin gets away with a sexual approach to sell its product. After all, this is the brand that has talking lavatories on their trains telling customers not to flush their exes sweaters down the toilet.

Another example of a brand using this same formula of funny plus sexy, is Heinz with its "Devour" campaign, which takes a bolder approach.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.