A funny, albeit crude-sounding set of observations.
7 / 10
Between comparing sizes, confessing to hating being strapped in and being exhausted at the end, Virgin Trains’ latest ad puts a cheeky spin on the age-old mantra that "sex sells".
Created in collaboration with TMW Unlimited, the spot asks two couples about their experiences, conveniently leaving out the fact that the question refers to a plane and train travel.
The result is a funny, albeit crude-sounding set of observations.
"Virgin Trains do it better" is part of the company’s long-standing effort to champion train travel over other means of transport.
Virgin has made cheeky, quirky and confident part of its brand identity over the years. A good case in point is the highly relatable, humorous and well-received "Bound for glory" ad from last year.
Having established this playful persona, Virgin gets away with a sexual approach to sell its product. After all, this is the brand that has talking lavatories on their trains telling customers not to flush their exes sweaters down the toilet.
Another example of a brand using this same formula of funny plus sexy, is Heinz with its "Devour" campaign, which takes a bolder approach.