Visa Europe hires Starcom for media

Starcom has won Visa's media account across Europe, consolidating the business it has with the bank card and payment processing giant in the rest of the world.

Visa Europe hires Starcom for media

MEC, the incumbent, and Starcom took part in a review.

Visa Europe's annual media spend is estimated at around £30m a year, although that figure could rise if sponsorship is included. UK spend is believed to be upwards of £5m.

Visa Europe declined to comment on financial details but said: "We can confirm that, after an internal review, Starcom is being appointed as Visa’s media agency for the European region effective from the start of 2017, replacing MEC.

"Starcom has been Visa’s agency in the rest of the world since 2015. We would like to thank MEC for their hard work and support over the last 13 years."

Visa Inc bought the separately-owned Visa Europe business earlier this year.

MEC beat Starcom to BMW’s UK business in a competitive pitch in November.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More