Visa London ePrix electric car racing event garners Usain Bolt's Twitter support

Visa has got Olympic gold medallist sprinter Usain Bolt onboard its London ePrix event, with the Jamaican offering a "fan boost" via Twitter to the driver who wins a 100 metre sprint ahead of Saturday and Sunday's race.

Usain Bolt takes to YouTube to offer a 'fan boost' to competitors in this weekend's London ePrix
Usain Bolt takes to YouTube to offer a 'fan boost' to competitors in this weekend's London ePrix

The Formula E Visa London ePrix is a street race featuring electric Formula 1-style cars, which this weekend (27-28 June) will see drivers compete on a circuit at Battersea Park.

Bolt has explained his support of the even and issued his challenge to drivers in a YouTube video in which he adopts the tongue-in-cheek style he often uses in ads.

"I always get an extra boost of speed from my fans when I compete," Bolt says in the 37-second spot. He then puts on a racing helmet and mutters something unintelligible, before removing it.

"I want you guys to run 100 metres against each other," he adds. "Whoever wins gets my fan boost. Simple, right? Good luck."

Yesterday, Bolt tweeted:

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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