Lisa Butcher, the model and presenter of BBC show 'What not to wear', fronts this ad for Vision Express.
Butcher is shot in a stark white studio seated in a designer chair, outlining what she looks for in an optician.
The spot begins with Butcher saying: "What would I like to see?"
She then lists features including "the top designers under one roof" and "an optician that seeks out the best new designs from around the world".
The ad ends with the campaign strapline: "Vision Express: what would you like to see?"