Visit Scotland 'perfect day' by Coast

Scotland is being positioned as the ideal get away from a busy city life in a new campaign produced by Coast.

The 90-second cinema ad, which was filmed on Barra in the Outer Hebrides, was directed by 'Girl with a Pearl Earing' director Peter Webber, whose family are from the Islands.

The ad is part of a £2.7m marketing campaign which also includes press ads in Empire film magazine and a dedicated website.

The cinema activity marks the first occasion on which VisitScotland has used cinema advertising in London, which is the target market for the campaign.