Wieden+Kennedy London has created a new integrated campaign for Visit Wales.
The TV spot features a family treated to a trip to Wales. The family is a real family recruited by Wieden+Kennedy to emphasise what a 'real' holiday should be like.
The campaign is in partnership with Trip Advisor and ties in to a series of polls on its homepage asking visitors "What constitutes a proper holiday?".
The project is also supported by a direct mail and email campaign.
Video 1 -Wavepool
Video 2 - Sunlounger