An unsuspecting member of the public, Piers Bramhall, fronts a new Visit Wales ad by Wieden & Kennedy.
Bramhall is doorstopped by a traditional Welsh choir and Joanna Page, star of the BBC's Gavin & Stacey, and invited on a free holiday with his girlfriend to Wales.
His girlfriend got through a casting of more than 300 women who wanted to break their holiday traditions and try something new.
The campaign will continue on Facebook when the couple take their trip in September.
A series of online films featuring real Welsh businesses are available online.