VisitBritain hunts for advertising agency

VisitBritain, the official tourism body, is talking to advertising agencies about a new project to promote the UK overseas.

VisitBritain hunts for advertising agency

The organisation has called for an expression of interest in a tender named "Brand proposition for the GB tourism brand". The process is only open to agencies on the government’s roster.

The project is separate to VisitBritain’s retained account, which is held by Rainey Kelly Campbell Roalfe/Y&R. 

RKCR/Y&R picked up the business in 2013 after a pitch through the Government Procurement Service against other agencies on the creative roster.

VisitBritain got widespread press coverage in 2014 after Ogilvy & Mather Beijing created a campaign that asked people in China to give Chinese names to 101 British tourist attractions.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More