VisitBritain hunts for advertising agency

VisitBritain, the official tourism body, is talking to advertising agencies about a new project to promote the UK overseas.

VisitBritain hunts for advertising agency

The organisation has called for an expression of interest in a tender named "Brand proposition for the GB tourism brand". The process is only open to agencies on the government’s roster.

The project is separate to VisitBritain’s retained account, which is held by Rainey Kelly Campbell Roalfe/Y&R. 

RKCR/Y&R picked up the business in 2013 after a pitch through the Government Procurement Service against other agencies on the creative roster.

VisitBritain got widespread press coverage in 2014 after Ogilvy & Mather Beijing created a campaign that asked people in China to give Chinese names to 101 British tourist attractions.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).