VisitBritain launches 360-degree virtual tours of UK attractions

Nose around Anne Hathaway's (Shakespeare's wife, not the contemporary actress) bedroom while a harpsichord plays in the background, explore Dorset's Durdle Door or ogle at the apse of Salisbury Cathedral as its bells bong in accompaniment - these are just a few of the 360-degree virtual experiences offered on VisitBritain's new blog site.

VisitBritain: Warwick Castle is just one of the UK's historical venues people can explore via the new blog
VisitBritain: Warwick Castle is just one of the UK's historical venues people can explore via the new blog

Part of the Government’s GREAT campaign, the marketing push is targeted at potential visitors to the UK, allowing them to virtually experience some of the country’s attractions before they set foot on these shores.

As well getting to explore Hathaway's family cottage, where Shakespeare courted her before their marriage, other explorable attractions via the site include Cardiff Castle, Warwick Castle, Portmeirion and Chatsworth House.

The activity went live this weekend, with the 360-degree images created by panorama specialist Rod Edwards.

Conwy Castle

Client: Joss Croft, marketing director, VisitBritain


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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