VisitEngland seeks agencies to show off the North

VisitEngland, the tourism board, is looking for an agency to promote the North of England as a tourist destination for international visitors.

VisitBritain: Shaun the Sheep and friends promote staycations
VisitBritain: Shaun the Sheep and friends promote staycations

The pitch is going through the Crown Commercial Service and is open to the agencies on the government’s roster.

In March, Nick Clegg, the former deputy prime minister, and Sajid Javid, the former culture secretary, said the government is looking to boost visits to the North from across the world including American and Chinese tourists.

The government committed to plough £10 million into the region for a "clear tourism strategy" to make the north of England become "a top tourist destination".

VisitEngland is running a £4 million campaign featuring Shaun the Sheep, a character from the animated BBC television show Wallace and Gromit, to encourage Brits to holiday in the UK.

VisitEngland did not respond to Campaign’s requests for comment.

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