VisitSweden 'Dave goes to Skane' by Glue London

A lairy, slightly xenophobic British cartoon character called Dave stars in a new viral campaign promoting the delights of Skane, a region in southern Sweden.


Dave, voiced by The Fast Show’s Simon Day, is seen travelling around different areas of Skåne making disparaging and yobbish remarks about everything he sees.

 

 

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE