Vita Coco gets into summer festival spirit with Vine demo

Vita Coca provides a quick hydration how-to as Marketing, with the help of the social video experts at Unruly, rounds up this week's hottest branded Vines.

Vita Coco: ditch the coconuts in festival Vine
Vita Coco: ditch the coconuts in festival Vine

Going away for the weekend? Thinking of taking a full-on coconut? Stop right there. Vita Coca has your hydration covered in their six second festival demo created by the wizards at Brandsonvine.

Following the demo theme, where unboxing videos and product demos reign supreme on YouTube, Hewlett-Packard has created a Vine to suggest different uses for its products. Lights, camera, popcorn.

And, in the week that the Coomonwealth Games drew to a close, Samsung UK puts cleaning up in the hands of a stop-motion relay team.

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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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