Creativebrief helped Vita Coco organise the pitch to find a creative agency to work on the project. Droga5 Europe is now tasked with creating a UK and European campaign for the brand.
Vita Coco did not have an incumbent UK agency. The company handles its social media work in house and uses Taste for its PR.
In 2014, Vita Coco appointed Saatchi & Saatchi New York to handle its US advertising. This was the first time that the brand had linked-up with a major agency.
Droga5 Europe and Vita Coco did not comment.