VivaKi Exchange hires Simon Pardon as first global president

VivaKi Exchange (VX), the joint media trading arm of Starcom MediaVest Group and ZenithOptimedia, has appointed Simon Pardon, the former global chief trading officer for Aegis Media, as its first global president.

Simon Pardon: VivaKi Exchange's first global president
Simon Pardon: VivaKi Exchange's first global president

Pardon, who has run his own media consultancy for the past 18 months, will join VivaKi in March and will be based in London.

He will lead VX’s local trading units in 16 countries in a bid to deliver a consistent trading product, and will also work with SMV and ZenithOptimedia's global trading teams on price-setting.

Pardon was the global chief trading officer for Aegis Media from 2011 until 2012, and previously held the roles of EMEA director of trading for Group M and managing director of Granada Sales.

He will report to Steve King, the global chief executive of ZenithOptimedia, and Laura Desmond, the chief executive of Starcom MediaVest Group.

King said: "Simon is one of the leading professionals in the trading world. He brings with him experience of multi-market trading, programmatic buying and global media vendor relations – all of which will be invaluable."

Desmond said: "Simon’s substantial operational and trading knowledge in all areas of the global media business will result in an innovative and holistic approach to the exchange."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published