VivaKi strikes online ad compliance partnership

VivaKi, the digital media arm of Publicis Groupe, has turned to Evidon to offer its clients the ability to ensure their online ads comply with the EU ePrivacy Directive in the UK and throughout Europe.

Marco Bertozzi: managing director EMEA, VivaKi Nerve Centre
Marco Bertozzi: managing director EMEA, VivaKi Nerve Centre

VivaKi already works with Evidon in the US, where the latter is headquartered.

Evidon provides a platform for brands and agencies to provide in-ad notice when they use online behavioural advertising.

The notice can include the AdChoices icon being promoted by IAB Europe, and can tell consumers about the companies involved in serving the ad, provide more detail such as how to opt out of receiving targeted ads, and allow them to see and control specific information used to target them.

Marco Bertozzi, EMEA managing director for the VivaKi Nerve Center, said: "VivaKi is a strong supporter of privacy controls and we support our clients' desire to empower consumers to make informed decisions about their information use online, while complying with the ePrivacy Directive."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).