Vizeum to retain Ikea in UK

Vizeum is set to retain Ikea's UK media business after a pitch that has lasted most of the year.

Ikea: picked Dentsu Aegis Network and Group M as global media partners earlier this year
Ikea: picked Dentsu Aegis Network and Group M as global media partners earlier this year

The Dentsu Aegis Network shop beat off competition from MediaCom and MEC.

Ikea called a review of its estimated €400m global media account in March with around five holding companies.

In July the furniture company picked DAN and WPP’s Group M to be global partners.

Ikea’s 30 regional markets then had to choose either a DAN or Group M shop to handle their media.

Neither Ikea nor Vizeum has responded to Campaign’s request for comment about an appointment.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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