Vizeum wins £60m Burger King European media business

Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million).

Burger King: Vizeum wins European media business
Burger King: Vizeum wins European media business

The appointment comes just 18 months after Burger King appointed Starcom to its pan-European media business. Starcom re-pitched for the business in a review, which also involved Initiative and Group M.

Vizeum will oversee media activity in nine countries – the UK, Germany, Italy, Spain, Austria, Switzerland, Ireland, Portugal and Poland.

Spend in the UK for 2015 is believed to be approximately £11 million. Germany and Spain are also understood to be big countries for Burger King.

Burger King appointed David, the ad agency part of Ogilvy & Mather, to handle its global creative account, in April.

In August, Burger King said it was planning to buy Tim Hortons, the Canadian coffee brand, in a deal worth £6.7 billion. However, it had to defend itself over criticism that it will be reducing its corporate tax bill by moving its headquarters in Canada.

Burger King has not responded to Campaign’s request for comment.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published