Vizeum wins £60m Burger King European media business

Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million).

Burger King: Vizeum wins European media business
Burger King: Vizeum wins European media business

The appointment comes just 18 months after Burger King appointed Starcom to its pan-European media business. Starcom re-pitched for the business in a review, which also involved Initiative and Group M.

Vizeum will oversee media activity in nine countries – the UK, Germany, Italy, Spain, Austria, Switzerland, Ireland, Portugal and Poland.

Spend in the UK for 2015 is believed to be approximately £11 million. Germany and Spain are also understood to be big countries for Burger King.

Burger King appointed David, the ad agency part of Ogilvy & Mather, to handle its global creative account, in April.

In August, Burger King said it was planning to buy Tim Hortons, the Canadian coffee brand, in a deal worth £6.7 billion. However, it had to defend itself over criticism that it will be reducing its corporate tax bill by moving its headquarters in Canada.

Burger King has not responded to Campaign’s request for comment.

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