VML wins Virgin Active account

Virgin Active, the gym chain part owned by Sir Richard Branson's Virgin Group, has appointed VML to redesign its website and members app.

Virgin Active: 'don't just live, live happily ever active' by Karmarama
Virgin Active: 'don't just live, live happily ever active' by Karmarama

VML won the £2 million brief following a competitive pitch process managed direct by Virgin Active, which included AKQA.

The fitness chain had previously appointed Karmarama as its lead creative agency in 2013 with a multimillion-pound brief to make it "the most-loved health club in the UK."

VML's brief is to bring about what it hopes will be a "paradigm shift along the entire customer journey" as it aims to engage its customers with its brand.

Chris Wood, managing director at VML, said: "We are delighted, possibly on the border of being over-excited, about working with Virgin Active.

"We believe wholeheartedly in the customer proposition of 'living happily ever active', and love working with a brand and team at Virgin Active that is brimming with personality and energy."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published