VNU is the first magazine publisher to post advertising space on
the internet trading site iMediapoint.
The website, which went live in January (Media Business, 27 September),
is an auction site for buyers and sellers of media space and
Today the site carries inventory from Granada, Carlton, Flextech and
TSMS, as well as radio sales points like GWR’s Opus. It will soon offer
Until now, there has been no magazine publisher present on iMediapoint.
VNU is advertising two packages online, its Computing Awards for
Excellence and VNU Marketing Solutions, a specialist publishing service
which has produced supplements for Dell, Hewlett Packard and
The Computing Awards package will offer sponsorship opportunities on the
awards themselves, as well as advertising space in one of VNU’s new or
associated publications, which the company is launching to illustrate
the winning products.
Marketing manager Tony Evans said: ’We immediately recognised the
advantages of being able to communicate media ideas this way. These are
new opportunities that we think will be of real value to our
advertisers. The fact we can bring them to the attention of the key
media agency planners and buyers, without trying to see them all face to
face, is a real benefit.’
Jean Louis Velaise, founder and managing director of iMediapoint, said:
’We are offering a transparent, objective platform for the meeting of
buyers and sellers.
’With media coming at us from all directions, there needs to be a
central meeting point where planners and buyers can make the most of all
the media on offer. In a time-poor environment, it’s a better way of
matching buyer and seller ideas quickly and efficiently.’