vnunet.com launches campaign to promote relaunch

– VNU is backing its relaunched technology website, vnunet.com, with a business oriented marketing campaign.

– VNU is backing its relaunched technology website, vnunet.com, with a business oriented marketing campaign.

The campaign will feature online and magazine advertising, email and direct marketing promoting the site, which has now been reorganised into three key channels: The Business, aimed at IT professionals; The Connection, targeted at people interested in personal computing; and The Channel, intended for computer resellers and distributors.

The campaign was created by ideas and will run in a variety of trade and business magazines, including Revolution. The online campaign was bought by Media21 and comprises 14 different banner ad executions.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).