- Computing news and information site VNUnet.com has launched a £1 million campaign aimed at promoting its expanding online activities.
The campaign intends to target specific reader groups and their interests, and comprises both online and offline creative work.
The online creative uses banners and pop-up advertising in a bid to promote vnunet.com's capacity as provider of the top news and information. The campaign was created by Media 21.
Offline creative is targeted in key computer titles and is supported by a London poster campaign.
The campaign is an extension of vnunet.com's redesign last year, targeting consumers and the trade market.