Vodafone has combined live action with animation for its latest campaign by JWT London, which dramatises the amazing places a conversation can take you. The multi-media campaign is to promote Free Weekends, a new offer rewarding Pay As You Talk customers with free calls and texts all weekend. "Another world" is an idea rooted in Vodafone's global brand idea "make the most of now" and demonstrates how the new offer will inspire and drive conversation. The TV spot follows a young woman as she travels through various fantasy landscapes. The commercial closes when she is transported back into the real world and we realise she has been on her mobile, supported by the tagline: "where will you conversation take you with free weekends on Vodafone?"