Vodafone calls UK direct marketing review

Vodafone is holding a review of its UK direct marketing account, currently held by Partners Andrews Aldridge.

Vodafone: calls DM pitch
Vodafone: calls DM pitch
The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month.

The account incorporates all of Vodafone’s DM, CRM and eCRM activity, across both its business-to-business and consumer categories.

PAA has held the business-to-business account since 2005, and added the consumer work in 2007 following a pitch against the incumbent, Lida.

During its time working on the account, the agency has produced a number of award-winning campaigns, including "Lewis called", which sent business executives a Vodafone BlackBerry containing a voicemail from the Formula One driver Lewis Hamilton, who invited each recipient to join him on a track day.

Bartle Bogle Hegarty handles the majority of Vodafone’s advertising. The brand’s digital work is handled by Dare, while OMD oversees media planning and buying.

BBH recently launched a new campaign for Vodafone that aimed to show how the network played a vital role in connecting friends and family at important times.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).