The account incorporates all of Vodafone’s DM, CRM and eCRM activity, across both its business-to-business and consumer categories.
PAA has held the business-to-business account since 2005, and added the consumer work in 2007 following a pitch against the incumbent, Lida.
During its time working on the account, the agency has produced a number of award-winning campaigns, including "Lewis called", which sent business executives a Vodafone BlackBerry containing a voicemail from the Formula One driver Lewis Hamilton, who invited each recipient to join him on a track day.
Bartle Bogle Hegarty handles the majority of Vodafone’s advertising. The brand’s digital work is handled by Dare, while OMD oversees media planning and buying.
BBH recently launched a new campaign for Vodafone that aimed to show how the network played a vital role in connecting friends and family at important times.