Vodafone crowdsources F1 sponsorship brief

Vodafone is looking outside its roster of WPP agencies by crowdsourcing a global brief, in a bid to boost the public appeal of its sponsorship deal with the McLaren Mercedes Formula 1 Racing team.

Vodafone: 2010 Jenson Button campaign
Vodafone: 2010 Jenson Button campaign

Global strategy for Vodafone has been handled by Team Vodafone, a collective of WPP agencies led by JWT, since March 2009. BBH handles the company's UK business.

The brand has hired crowdsourcing specialist Idea Bounty to relaunch its sponsorship of the McLaren Mercedes F1 Racing team and make its customers feel more connected to racing.

Digital and social media is at the core of Vodafone's $10,000 'Big ideas' brief, which intends to  reinvigorate people's perception and relationship with the telecoms brand.

Vodafone wants 'Big Idea' to move across traditional media channels and adapt to suit local markets.

Vodafone said it will bring a sense of fun and playfulness to Vodafone's F1 sponsorship and spread the message that "everyone can enjoy F1".

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).