Vodafone gives Dutch pensioners first taste of flying with 'nans on a plane' film

"You won't get me in there," says Dutch grandma An, as she prepares to take her first ever flight. "Not even for money."

A charming film shows two Dutch pensioners, An and Ria, who have never previously flown bonding as they fly in a private jet from Amsterdam to Barcelona.

Vodafone chartered a private jet for the campaign and took the two grannies on a rollercoaster to prepare them for the flight as part of the telecoms company’s ‘Firsts’ programme.

Brand: Vodafone

Client: Martin Green, head of brand engagement at Vodafone 

Agency: AKQA and Ogilvy

Creatives: Alastair Mills and Greg Mullen

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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