Vodafone launches global emotive ad campaign

Vodafone is launching a global emotive ad campaign to promote its unlimited text and talk phone plan, Red, in a major shift in tone from the telecom giant's other brand work.

The 90-second spot, created by Grey London, features a couple kissing from childhood and continuing to passionately kiss throughout old age. The strapline at the end reads, "Good things should last forever".

The global ad campaign, ‘The Kiss’, will launch today on TV and online. It will be supported by outdoor, print and digital activity.

Nils Leonard and Leo Rayman created the spot, which was directed by Frederic Planchon through Academy. Jonathan Marlow was the creative director on the campaign and OMD handled the media planning and buying.

Grey London won the global brief to create the campaign last year. The agency currently handles the Vodafone Ireland ad account.

Vodafone’s UK £47m ad business has been handled by Rainey Kelly Campbell Roalfe / Y&R since a pitch in 2011.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.