Vodafone names Danielle Crook brand director

LONDON - Danielle Crook is to return to Vodafone as brand director UK.

Vodafone names Danielle Crook brand director

Crook, who has been working as European Brand Director at Gap, returns to the mobile operator next month.

In her previous stint at Vodafone, she worked as as head of brand integration and customer experience, as well as general manager, brand and communications, for Vodafone Australia.

She will now be responsible for Vodafone UK's brand engagement initiatives, advertising and sponsorship activity across consumer and enterprise customers. 

Crook, who replaces Charlie Smith, is to report directly to Vodafone's director of consumer, Ian Shepherd.

Smith leaves the company with immediate effect.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).