Vodafone picks OgilvyOne for customer acquisition

Vodafone has appointed OgilvyOne to lead its customer acquisition programme.

Vodafone picks OgilvyOne for customer acquisition

A bespoke team will join Ogilvy & Mather London and MEC in their shared office in Sea Containers as part of WPP’s Team Red.

The brand dropped Grey London for Ogilvy & Mather London at the beginning of the year.

TMW Unlimited handles its CRM activity.

Bilge Cifti, brand director at Vodafone UK, said: "We are excited about the new era for Vodafone UK with Team Red and are delighted to appoint OgilvyOne, with their depth of experience, to our team.

"The work Grey have done for us over the last couple of years has given us a great base from which to drive our performance marketing agenda. We look forward to continuing that progression with our new Team Red partners."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.