Vodafone pushes Red Hot renting service with Yoda

Be the first to comment
Vodafone: Yoda returns to promote Red Hot
Vodafone: Yoda returns to promote Red Hot

Vodafone has launched a multi-million pound campaign that features Yoda teaching a man how to be patient, as part of an ad pushing the brand's new leasing service.

Creative features a man rushing in to his flat in order to open a new phone he has just picked up as part of Vodafone’s new Red Hot leasing service.

RKCR/Y&R created the humorous TV ad, which is voiced by Tom Kane and launches today as part of an integrated campaign that will also feature large-scale press activity.

OMD is handling the media planning and buying, while Steve Reeves directed the ad with Lucasfilm’s Industrial Light & Magic (ILM) producing.

Mark Howe, head of post-pay at Vodafone, said: "For some people, being up to date with the latest new tech is a big part of who they are, but the tech comes with quite a large price tag attached to it and many people take 24-month price plans to spread their expenditure out.

"On the flip side, the speed of development in the smartphone space is such that some people feel their phone is effectively old tech with a large chunk of their contract still remaining."

Vodafone’s Red Hot service will offer a 16GB iPhone 5 with unlimited calls and texts, 2GB monthly internet and insurance for £59 a month, which Vodafone claims is a saving of £200 compared to one of its 12-month plans.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published