Vodafone 'raining time' by Bartle Bogle Hegarty

Vodafone has launched a £16m advertising campaign which began with a simultaneous airing of ads across 200 TV channels and six major websites last Sunday.

The campaign, created by Bartle Bogle Hegarty, will promote a new mobile internet offering from Vodafone.

The activity is part of Vodafone's wider campaign, "Make the most of now", which broke earlier this year and marks the first major push by Vodafone since it switched its £47m advertising account to BBH from JWT at the end of last year.