Vodafone splits with BBH

Vodafone is dropping Bartle Bogle Hegarty from its £47 million UK advertising account and has called a pitch among WPP ad agencies for the business.

Vodafone has split with BBH
Vodafone has split with BBH

The mobile giant said that the change had been sparked by a "global supply chain decision" and that BBH will not be taking part in the process.  

Vodafone is looking for a transition to a new ad agency in the "short-term" but refused to say which WPP ad agencies would contest the business.  

BBH has worked with Vodafone for five years after winning the business from WPP’s JWT London in late 2006. However, since the JWT loss, WPP has worked hard to rebuild its Vodafone relationship and its Team Vodafone unit handles global strategy for Vodafone and WPP agencies handle creative duties in the majority of local markets.  

This week BBH launched an online film for Vodafone that features Lewis Hamilton and Jenson Button, the Formula1 drivers that race for the Vodafone McLaren Mercedes team.  

In October last year, Vodafone shifted its UK CRM account to WPP’s G2, following a  pitch. Meanwhile in January, Vodafone Ireland appointed WPP’s Grey to handle its €10 million advertising account.  

Danielle Crook, the director of brand marketing at Vodafone, said: "Vodafone and BBH are proud of the results they have achieved together both in terms of sales and creative works."  

Ben Fennell, the chief executive of BBH London, said that the agency was "very proud of the work and results" delivered on Vodafone.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published